There are several reasons one might fail in creating an effective link-building strategy. New startup online platforms venturing into this strategy often have no comprehensive knowledge about backlinks., which might end up leading to their failure.
Before getting into any top backlink strategy, it is best to learn the basics of link building. Even if the strategy took you a while to finally understand, it will save you from making future mistakes that might lead to Google penalizing you.
To succeed in using the link building strategy, you should be able to avoid making mistakes that include:
- Desist from paid links
One of the main reason why people fail in using the link-building strategy is paying for links. Don’t pay money for the link-building strategy. Keep your hard-earned money inside your pocket and find the strategy that works best for you.
- Desist from link exchange
Before this strategy was one of the best as someone who owns a blog or website will want to exchange links between their blog and yours. However, Google sees this strategy as spam and might result in a certain penalty once they detect it.
- Guest blogging (poor or plagiarized content)
Guest blogging is a popular way to combine SEO and backlinks strategy for an accurate result. However, when the guest post on the blogs is plagiarized contents, it can lead to Google marking your website as spam. It doesn’t end here, even if your website contents is not plagiarized but of low-quality writing, you will also face a penalty from Google. However, when you have quality and unique content on your blogs, you have a high chance for your website ranking high on (SERP) search engine result page.
- Poor strategy
If you don’t have a link building strategy or the one you have is not working properly, you might end up failing. So, before moving forward with link-building, try to research further and determine what is currently effective in the backlink market.
- Not Using Social Media
Combining backlinks strategy with other ideas can earn you some benefits. Social media is very versatile will a massive number of people using it every day. It is the reason why you should build a good profile and establish your marketing strategy on one of those platforms. You can achieve this by arranging informative and unique posts regularly to earn some genuine followers.
- Neglecting your social media followers
It is without a doubt that social media brings out the best opportunity for link builders. However, you should try to have spare time for interacting with your followers and not focusing on posting links every time. Not giving much attention will result in you not getting much traffic.
- Buying backlinks
Buying backlinks is very bad and can result in you not having control over website content. It will lead to the loosing of your followers as well as failing in the link building strategy.
- Keyword stuffing
Most of the news sites in Nigeria with quality blogs make use of Search Engine Optimized-keywords in creating their website contents. However, inaccurate use of SEO keywords can result in keyword stuffing affecting your blog or website ranking in Search Engine Result Pages (SERP).
To overcome failure in link-building, implementing a positive strategy along with the basic knowledge of backlinks is important. Once the process is genuine, it doesn’t matter the method of link-building you decide to use because when it’s accurately done, a positive result will surface. Lastly, always evaluate the website you use their links to be on a step away from the Google penalty.